Creating a brand around the core values of its audience
Cotswold Vapour develop and produce high quality e-liquids (or ‘juices’) for use in vaping devices. Their products are developed with meticulous attention to detail, and they wanted their branding to reflect the premium nature of their range.
Following a good deal of market research and liaising with the client, we determined that the vaping community is extremely tight-knit, with trust and integrity being common values shared across the board. For many, vaping is far more than a smoking cessation technique, but rather a beloved hobby and social platform, and we wanted to capture some of this passion within the Cotswold Vapour brand itself.
Using clean, crisp graphics, and uncluttered designs, we helped Cotswold Vapour to create a modern brand that combines equal measures of elegance and bold enthusiasm to help them realise their goal of becoming a well-respected name in the vaping industry.
As well as creating their logo and brand identity, we also designed all of their packaging designs, social media branding as well as point-of-sale materials, stationery and the design and build of their website. Following impressive initial results, they also continue to use our digital marketing services on a long-term basis. If you’re into vaping and haven’t heard of them yet, you can find them at www.cotswoldvapour.co.uk.